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How to create a blog

A blog is an online web log (hence blog) maintained by an individual (kind of like an online journal) or by a business. Usually a blog focuses on a select number of topics (or themes) and contains regular entries of text, video and links to other websites. You can read our Gold Coast Web Development Blog here. There are many benefits to blogging (from a business perspective) and these include keeping in touch with customers (both current and potential) or helping ...

Keeping an Eye Out with Google Alerts

Keeping an eye on what people are saying about you or your company on the internet is quite a daunting task. However our favourite search engine Google has come to the rescue with an excellent service known as Google Alerts. Google Alerts allows you to keep track of a particular topic that is featuring within Google Search results (i.e your company name or your competitors).    Whenever Google catalogues something new that matches your keyword, it will send you an email (you ...

Is there a silver lining in Silverlight?

The first version of Silverlight was Microsoft's answer to the Adobe's extremely popular Flash Player. Silverlight (like flash) allows users access to more interactivity and a 'richer online experience' through the use of animation, video and sound. With an install rate of around 98%, the vast majority of users on the Internet are able to view flash content. So what makes Silverlight so different to flash? Really not a lot, Adobe is miles ahead in relation to user acceptance (from both ...

Yahoo to start showing Google Ads?

With Microsoft formally withdrawing its offer for Yahoo earlier this month, Yahoo has indicated that a partnership with Google may be on the cards. This would involve Google providing text based ads to run next to Yahoo's Search engine results. There are already a large of number sites that utilise Google's AdSense program, which allows individual site owners to share in the revenue generated by sponsored search campaigns (learn more about the difference between sponsored and natural search here). Although Yahoo has already ...

I will never use Facebook...

Find out what converted our Head of Development into such a big fan of this popular networking tool. A while ago, someone told me you've got to join Facebook, and my first reaction was - "if I want to get together with my mates, I call them".  However having said that  I've become a full blown Facebook junkie (I know I feel so dirty!). So what's so great about Facebook?  Firstly, it helps you get in contact with past colleagues, school mates, ...

Woolworths releases membership program

Walking into Woollies the other day, I was assaulted with a sea of orange balloons, big posters and something called the "Everyday Rewards Club". Now this isn't a promotion for Woollies, but what I liked about this membership program is the way that it has been put together. Firstly how it works : basically instead of getting a coupon on the bottom of your receipt for 4c off your petrol - there is now a card that collects your points so that ...

New Staff for TMD

We are happy to announce that our team is growing!  We would like to welcome Andrew Gibson to Trent Moffatt Designs, and we are stoked to have him on board. Andrew is a search engine optimisation specialist and will be working closer with clients wanting to get better placement within search engines. If you have any questions regarding search, please do not hesitate to contact us and we will be more than happy to help you out.

New CMS developed by Aussie developer
(well it's us, but nothing wrong with a bit of self promotion!)

That's right, Trent Moffatt Designs has developed a new Content Management System. Sporting a new stylish interface, better usability as well as allowing independent, time delay editing capabilities, the new TMD Content Management System is a real beauty! Some of our key features include: WYSIWYG (what you see is what you get) editing Preview Mode: Preview edited information inside the design of the site - see what the content will really look like before you save it. Separate and independent content areas within one ...

More Australians are turning to the Internet for Information

It's no surprise that more and more Australian''s are turning to the internet for information. As tragic as Heath Ledgers death was, the Sydney Morning Herald website experienced a 250% increase in browser traffic, and a 60% increase of actual page views. Yahoo reported the term "heath ledger" experienced a massive 110,285% (that''s not a typo) increase - making it one of the search engine giants top four fastest moving search terms. The fact is that the internet is now outperforming many of ...

Kev's Plan for Broadband

Broadband is obviously very important for the development of Australia''s future, but even more so for Australian website owners as broadband opens up the end users web experience through video, animation and interaction. This is particularly important because the more interesting or exciting the experience is, the more likely it is that users will return to a particular website. Australia currently ranks 9th for average advertised speed according to research from the OECD (Organisation for Economic Co-operation and Development), but 23rd ...

Things to Keep Track Of

Working in the electronic world of marketing it's always reassuring to know the effectiveness of your campaigns and whether they are bring in sales and referrals to your business. But what are some of the things you can (and should be tracking)?   1. How people are getting to your website. You want to know how they are getting there wether it's from: Search Engine Advertising (read the difference between Natural Search and Sponsored search below) Email Marketing A link from another website A referral from a friend ...

Getting Video Online

If a picture paints a thousand words - well then video must paint a million.  Incorporating video and audio into your website can help you sell your product more effectively, or alternatively help explain complex problems.  But how do you get video into your website? Firstly, don't use video for video's sake.  I am sure a lot of people are going to disagree with this, but I don't like it when I visit a website and a person "walks out" and ...

Who owns your domain name?

It's surprising how often companies (or individuals) are unaware of who registered their domain name and consequently who owns their domain name, which registrar is in charge of the domain name or when it is due for registration. What's the process in getting a domain name? There are a wide selection of companies who you can purchase a domain through.  The company you purchase your domain name through is called the registrar. Usually an email is sent back to whoever registered your domain ...

Website Terminology

The web is synonymous with Acronyms, IT speak and technical mumbo jumbo (that in itself is a technical term).  Here is a brief run down of some of the terms you're mostly likely to run into. FTP:  File Transfer Protocol.  Mostly used by web developers to launch websites (or changes to websites).  You can "FTP" a file to a web server using a program such as CuteFTP. FTP Details:  This usually consists of a username and password that allow your web developer ...

How Long Until My Site Appears in Google?

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. The search engine then places your site in the search results where it feels you best fit in. How popular your site is also plays a major part in where ...

Building an Online Loyalty Club for your business will help boost sales

Loyalty programs are a great idea, but sometimes are a nightmare to administer and keep up to date (imagine all that data entry!).  Also people dislike filling out forms and equally dislike that they have to post or fax their information through.  But don't despair - there is a far better way!  The Online Loyalty Club! The online loyalty club has all the benefits of its offline counterpart: Helps grow your database Gives rewards back to the customer Increases sales through customer loyalty However the ...

Google Maps

Providing directions, highlighting outlets, selling property, highlighting tourist spots / places to visit, showing coverage or service areas are some of the applications that some of our clients use Google Maps for.  One of our clients Adventurer / Explorer Anthony Malloch even uses Google Maps on his website to show his current position during his many expeditions). But what is Google Maps?  Google Maps is a free service (provided by Google) that allows you to embed an interactive map on your ...

Tips and Tricks: Resizing Photos

The vast majority of websites these days have a Content Management System (or CMS) that gives website owners control over their content on their website. One of the key things in using a CMS is resizing a photo and uploading it. This article will show you some of the ways of resizing your photos before uploading - so that your site looks professional and your photos load quickly. Guidelines Many CMS's will give you a set size for your photos. It is essential ...

Why Webstats are so important

I love web statistics.  They highlight how many people come to your site, what they are viewing and how long they are staying.  When was the last time you viewed your statistics? Some businesses don''t look at their web statistics at all which means they have a limited perception on how their site is working and what revenue it is generating. So what are the key statistics you should know about your website? Hits : I want to really clear up the term "hits".  ...

Need to run a simple email marketing campaign yourself? THE 3 BIG THINGS YOU SHOULD DO!

Email marketing is one of the cheapest and most powerful forms of advertising currently available to businesses.   But exactly how do you create an effective email marketing campaign? 1.  Get the database The information you collect from potential and existing customers is what allows you to tailor your promotions and customise your offers so you get the best possible return from your eMarketing effort.  You really want to concentrate on quality rather than quantity.  It is far better to send a campaign ...