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Number of resources returned: 61 to 73 records of 73

How Long Until My Site Appears in Google?

Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. The search engine then places your site in the search results where it feels you best fit in. How popular your site is also plays a major part in where ...

Building an Online Loyalty Club for your business will help boost sales

Loyalty programs are a great idea, but sometimes are a nightmare to administer and keep up to date (imagine all that data entry!).  Also people dislike filling out forms and equally dislike that they have to post or fax their information through.  But don't despair - there is a far better way!  The Online Loyalty Club! The online loyalty club has all the benefits of its offline counterpart: Helps grow your database Gives rewards back to the customer Increases sales through customer loyalty However the ...

Google Maps

Providing directions, highlighting outlets, selling property, highlighting tourist spots / places to visit, showing coverage or service areas are some of the applications that some of our clients use Google Maps for.  One of our clients Adventurer / Explorer Anthony Malloch even uses Google Maps on his website to show his current position during his many expeditions). But what is Google Maps?  Google Maps is a free service (provided by Google) that allows you to embed an interactive map on your ...

Tips and Tricks: Resizing Photos

The vast majority of websites these days have a Content Management System (or CMS) that gives website owners control over their content on their website. One of the key things in using a CMS is resizing a photo and uploading it. This article will show you some of the ways of resizing your photos before uploading - so that your site looks professional and your photos load quickly. Guidelines Many CMS's will give you a set size for your photos. It is essential ...

Why Webstats are so important

I love web statistics.  They highlight how many people come to your site, what they are viewing and how long they are staying.  When was the last time you viewed your statistics? Some businesses don''t look at their web statistics at all which means they have a limited perception on how their site is working and what revenue it is generating. So what are the key statistics you should know about your website? Hits : I want to really clear up the term "hits".  ...

Need to run a simple email marketing campaign yourself? THE 3 BIG THINGS YOU SHOULD DO!

Email marketing is one of the cheapest and most powerful forms of advertising currently available to businesses.   But exactly how do you create an effective email marketing campaign? 1.  Get the database The information you collect from potential and existing customers is what allows you to tailor your promotions and customise your offers so you get the best possible return from your eMarketing effort.  You really want to concentrate on quality rather than quantity.  It is far better to send a campaign ...

Take a look at your backend

The focus for most websites today is selling services / products to customers and clients.  But often the idea of streamlining internal company operations via online interfaces (i.e. intranets), isn't considered as a vital part to improve customer service, improve reporting and reduce costs. Traditional paper / human intervention based tasks such as timesheets, invoicing, scheduling (and a number of other tasks) are key areas that companies can look at streamlining.  This article will focus on these 3 tasks. Time billing within ...

Trent's Top 5 Tips for getting ranked in Search Engines

Most people turn to a search engine (such as Yahoo., Google or Bing) when it comes to finding businesses online.  The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for.  Therefore it is obviously important that when someone types in a keyword that is relevant to what you do that your site appears in the first page (usually the top ...

Growing your database

Electronic marketing mediums such as email and sms are extremely cost effective and return results on par with (or better than) other forms of marketing such as broadcast and print.  However, the drawback on electronically marketing is that you need a database to send to. The difference in costs associated with sending an electronic campaign to 1000 people as opposed to 10,000 people is negligible.  So the key question is - what is the most effective way to grow my database? Firstly, ...

Email Marketing Gets Results!

Email marketing - its powerful, generates sales and is very cost effective.  Yet not many businesses are taking advantage of one of the most powerful tools they already have - their existing clients, and marketing to them via email. With email marketing you can personalise each email ("Dear Fred"), highlight new products or services and invite the customer to visit your website to find out more. With more sophisticated campaigns you can track whether the emails have been opened, how many ...

How to build links to your website.

The world wide web consists entirely of a huge collection of links. Hooking into this global network, although challenging, is an important task that is often over looked by website owners. Getting other websites to link to yours has two distinct benefits: 1. Helps get people to your website 2. Can boost your page rank within search engines But how do you go about getting links to your site?  Firstly look at what your site and company is about.  Approaching sites that are of a similar ...

Getting staff involved is the key to successful up take of your site

Unless you're the dedicated "web manager" for your company - when was the last time you took a look at your company's website? Do you for example know what is on it? Do you regularly refer clients to it for more information? If you do, do other people in your organisation follow your example? A classic example: someone rings up a company and wants to know about that company's products / services. A sales person could spend 30 minutes describing the ...

Tips for writing news for your website

A really simple idea to keep your site fresh is to implement a "news" section on your website. Basically write 2 articles a month and either them post to your website via a Content Management System (if you have one), or get your web developer to do it for you. Some really great ideas that you can use for your new section could include: New products, recent jobs or contracts your company may have won or completed, any events that you ...