Make sure your Online Reviews are Legit
When you are first starting off your online business, or when its difficult to get decent online reviews - it can be tempting to create "fake" reviews (however doing so can land you in BIG trouble).
Sparked by continuous complaints from the public and business community, the ACCC (Australian Competition and Consumer Commission) has recently released guidelines on how businesses should manage online reviews, giving three commandments:
- Be transparent about commercial relationships
- Do not post misleading reviews
- The omission or editing of reviews may be misleading
More at Smart Company.com.au