Email Marketing Gets Results!
Email marketing - its powerful, generates sales and is very cost effective. Yet not many businesses are taking advantage of (or if they are and doing a poor job of it) one of the most powerful tools they already have - their existing clients, and marketing to them via email.
With email marketing you MUST consider "what is in for the people I am sending this campaign to". If you are sending poorly thoughout, poorly designed or repetive messaging - it is a sure way to "turn people off" your email marketing efforts.
There are many ways to conduct email marketing, from self managed to coordinated campaigns with an agency. However, the main points to consider when developing a campaign are:
- Do not buy databases or share databases with other companies.
- Be constant, i.e. don't send four emails one month, and none the next.
- Don't include paragraphs on top of paragraphs...Instead create short, punchy introductions with links to articles / sections on your website.
Email marketing is like other advertising mediums - it costs money and time so make sure it's working.
Email marketing is here to stay and compared to other mediums it delivers measurable results for a fraction of the price.