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What is an RSS Feed?

RSS stands for Really Simple Syndication, and is used by websites to publish and promote frequently updated content such as news, blogs, specials, new products or video and audio.

Users with an RSS Viewer can 'subscribe' to various RSS Feeds, which allow them to view content from a number of sites in one screen / application.

RSS feeds can also be used by other sites.

News.com.au for example publishes various RSS news feeds (such as the business feed here).

How to Use It

Your website could 'import' this RSS feed on a regular basis, and display latest headlines to your audience.

For example:

Providing an RSS Feed of your content can also help you get good placement within Google, Yahoo and Bing ( ** see note below).

How it works

If you already have a Content Management System, there is a good chance that an RSS of this content already exists. Whenever you add a news article for example, this article will already appear in your RSS Feed.

 

** for those that are technical, we have used an iframe for this example. Normally we would embed this code directly into the relevant page, to ensure maximum exposure to search engines **