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} Clearing your cache
27 April 2006
(79 views)
Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster. Hence clearing your cache may be a necessary ...
} Welcome to the world of syndication and its coming to a website near you.
08 April 2006
(56 views)
Why reinvent the wheel is such a great saying. And it is so true. Why come up with something all over again when someone else has done it? Usually this applys to software systems and the like. But this can also apply to content. In our article Why making time ...
} Facebook Apps and Widgets
25 May 2011
(52 views)
Everyone is very excited about social media, and usually the first port of call is Facebook. So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page. Like your “personal” ...
} How to Resize and Crop and Image using Office Picture Manager
09 March 2011
(45 views)
A how to guide, to resize and crop an image using Microsoft Office Picture Manager. Please note that you will need Microsoft Office Picture Manager for this tutorial. ...
} How to take a screenshot
29 May 2009
(33 views)
To take a snapshot of what is currently on your screen: Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn) Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...
} How to embed links in word
15 November 2010
(32 views)
When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...
} Why is SEO so important?
29 May 2011
(31 views)
SEO or search engine optimisation has always mystified clients. What is it? Why is it important? Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...
} Google Shopping
24 May 2011
(26 views)
Our favourite search engine Google has launched a new service called “Google Shopping” in Australia that helps users find products online. Initially users just enter the product into the standard Google Search, but then have the option of selecting the “shopping” tab (similar to if they just wanted to show “news” ...
} How to: Embed You Tube Video
16 November 2009
(24 views)
Find the video you wish to embed from You Tube Click the "embed" button. Customise your player. Here you can Adjust width / height Turn off Related Videos (we would recommend this, if you are embedding your videos on your corporate site) Copy the Embed Code Login into your CMS (or blog), and locate the article ...
} How Long Until My Site Appears in Google?
01 July 2007
(21 views)
Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...
} Adwords and Sponsored Search
31 January 2010
(21 views)
To find new customers and increase sales you need to be found quickly and easily online. The majority of people who are looking for a particular service or product will utilise a search engine such as Google or Yahoo. Two types of search There are two types of search results Search Engines ...
} Outlook Aliases
30 July 2010
(17 views)
If you use outlook, you may have noticed when you receive an email, rather than seeing a person's email address you see a name instead. This is because Outlook 'hides' the email and replaces it with the person's name. This is normally not an issue. However, when your web developer builds ...
} Google Maps Listings
28 May 2010
(16 views)
A Google Maps Local Business Centre Listing is another way for your business to appear in Google's search results, and an additional way to drive potential customers to your website. An example of this is: To add a listing to Google Maps: The process begins with actually creating your business listing with Google ...
} Trent's Top 5 Tips for getting ranked in Search Engines
27 July 2006
(15 views)
Most people turn to a search engine (such as Yahoo or Google) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for. Therefore ...
} Advertising on the internet - a beginners guide.
10 May 2010
(15 views)
Our clients constantly ask us how they can make a direct revenue stream by running advertising on their website. Advertising on websites usually involves placing a link or banner at the top or side of your site. There are three different ways to charge for banner advertising on your site: CPM - ...
Top 5 secrets to selling online
16 August 2011
Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie!
1. Look at the product or service you are selling
Clearly identify what your point of difference is and why people should purchase a product online from you. Users will only buy something online if it:
- Is Cheaper
- Is More convenient
- Has some unique benefit
So if a user can buy a product from an online store for $10 less than purchasing it in person, you''ve answered the first two requirements (cheaper, more convenient). Throw in some kind of bonus (i.e. free gift, loyalty system, 10% off next order) and you've got the golden trifecta!
2. Hard work
A lot of people have this dream of running an online store, working 1 hour a week and earning millions! If you approached a brick and mortar operation, say you bought a franchise, and you spent 1 hour a week in your busines would you expect to see success? As with any business you need to dedicate time and resources to it.
3. Gain trust
Buying online can be very daunting for many people so you need to convince customers that buying online is a safe process through you. You can do this in a number of ways:
- Have a professional looking website
- Make sure your shopping cart and payment page work and are easy to understand (nothing turns a user off more than trying to order online and finding your cart doesn't work)
- Confirm that you received their order by saying "Thank you Joe Bloggs your order has been received". Email them a receipt straight away and give them a tracking number to use
- Identify clearly how to get in contact with you. (i.e. having problems shopping online? Call us on 1800 180 000)
- Have a good range of products (and information about your products) online to show you are serious about selling online
4 Identify how you are going to market this site
You need to have a strategy on how you are going to attract people to your site. Online marketing is an excellent tool, but there are other options such as print, radio, TV, personalised letter or letter drop / mailout. Remember also that it's a lot easier to sell something to an existing customer then it is to get a new customer, so regularly marketing to your past customers will also pay off.
5. Update, update, update!
Retail stores are always running promotions and highlighting new stock. You can keep things interesting on your online store as well! If a customer purchases a product off you and returns 3 months later to find your site has changed, this encourages them to return to your site more often. Your search engine rankings will also improve if you keep your site up to date.