Most Popular Articles
Number of items returned: 1 to 15 records of 84
27 April 2012
Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster. Hence clearing your cache may be a necessary ...
25 May 2011
Everyone is very excited about social media, and usually the first port of call is Facebook. So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page. Like your “personal” ...
08 April 2006
Why reinvent the wheel is such a great saying. And it is so true. Why come up with something all over again when someone else has done it? Usually this applys to software systems and the like. But this can also apply to content. In our article Why making time ...
09 March 2011
A how to guide, to resize and crop an image using Microsoft Office Picture Manager. Please note that you will need Microsoft Office Picture Manager for this tutorial. ...
21 November 2011
If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...
01 July 2007
Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...
16 August 2011
Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...
29 May 2009
To take a snapshot of what is currently on your screen: Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn) Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...
15 November 2010
When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...
29 May 2011
SEO or search engine optimisation has always mystified clients. What is it? Why is it important? Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...
04 July 2013
What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website. To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...
27 November 2013
Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago. Other search providers ...
27 July 2006
Most people turn to a search engine (such as Yahoo., Google or Bing) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for. ...
24 May 2011
Our favourite search engine Google has launched a new service called “Google Shopping” in Australia that helps users find products online. Initially users just enter the product into the standard Google Search, but then have the option of selecting the “shopping” tab (similar to if they just wanted to show “news” ...
31 January 2010
To find new customers and increase sales you need to be found quickly and easily online. The majority of people who are looking for a particular service or product will utilise a search engine such as Google. Two types of search There are two types of search results Google provides: - Natural (also called ...
Building an Online Loyalty Club for your business will help boost sales
30 April 2007
Loyalty programs are a great idea, but sometimes are a nightmare to administer and keep up to date (imagine all that data entry!). Also people dislike filling out forms and equally dislike that they have to post or fax their information through. But don't despair - there is a far better way! The Online Loyalty Club!
The online loyalty club has all the benefits of its offline counterpart:
- Helps grow your database
- Gives rewards back to the customer
- Increases sales through customer loyalty
However the drawbacks are completely removed including:
- Data Entry (and maintaining the data!)
- Incorrect data being provided by customer
- The time taken by the customer to fill out the form and the time taken for them to post/fax the information back
A customer (or even potential customer) is browsing your website - when they see a graphic / promotion : Join our loyalty club and get 10% of all your purchases.
They can then fill out their details more quickly then an offline form and there is no need for posting or faxing. The system also automatically checks for correct formatting of the data entered i.e. email address, mobile phone ensuring the information provided is as accurate as possible. They can also get instant feedback (i.e. Congratulations John, thanks for joining our online club, your membership number is 12345 - please quote this in store for an instant 10% off your order!).
The third bonus (for you) is that customers/members will be able to maintain these details themselves via a username / password combination - eliminating the need for yourself (or your staff) to do any further data entry when members change their details. You could even take this a step further by allowing them to view previous orders, track loyalty points (if you have a system like this), as well as give them additional benefits while they are browsing your website (i.e. a further discount, free postage or even a free gift when they purchase). This helps build your database, increase customer loyalty and boost sales.
Once a month (or maybe even more frequently dependant on your product) you should also run an email marketing, sms or postal campaign to your members informing them of sales or special offers that are only available to them. You can also track vital statistics of your email campaigns such as open rates, click through rates and completion rates (i.e. how many people actually purchased a product through your website as a direct outcome from your last email campaign). Also remember this direct style of marketing is more cost effective than some of the more traditional advertising options available.