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} Clearing your cache
27 April 2012
(100 views)
Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster. Hence clearing your cache may be a necessary ...
} Facebook Apps and Widgets
25 May 2011
(66 views)
Everyone is very excited about social media, and usually the first port of call is Facebook. So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page. Like your “personal” ...
} Welcome to the world of syndication and its coming to a website near you.
08 April 2006
(61 views)
Why reinvent the wheel is such a great saying. And it is so true. Why come up with something all over again when someone else has done it? Usually this applys to software systems and the like. But this can also apply to content. In our article Why making time ...
} How to Resize and Crop and Image using Office Picture Manager
09 March 2011
(48 views)
A how to guide, to resize and crop an image using Microsoft Office Picture Manager. Please note that you will need Microsoft Office Picture Manager for this tutorial. ...
} How to take a screenshot
29 May 2009
(34 views)
To take a snapshot of what is currently on your screen: Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn) Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...
} How to embed links in word
15 November 2010
(33 views)
When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...
} Why is SEO so important?
29 May 2011
(31 views)
SEO or search engine optimisation has always mystified clients. What is it? Why is it important? Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...
} How Long Until My Site Appears in Google?
01 July 2007
(26 views)
Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...
} Google Shopping
24 May 2011
(26 views)
Our favourite search engine Google has launched a new service called “Google Shopping” in Australia that helps users find products online. Initially users just enter the product into the standard Google Search, but then have the option of selecting the “shopping” tab (similar to if they just wanted to show “news” ...
} How to: Embed You Tube Video
16 November 2009
(24 views)
Find the video you wish to embed from You Tube Click the "embed" button. Customise your player. Here you can Adjust width / height Turn off Related Videos (we would recommend this, if you are embedding your videos on your corporate site) Copy the Embed Code Login into your CMS (or blog), and locate the article ...
} Trent's Top 5 Tips for getting ranked in Search Engines
27 July 2006
(23 views)
Most people turn to a search engine (such as Yahoo., Google or Bing) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for. ...
} Adwords and Sponsored Search
31 January 2010
(23 views)
To find new customers and increase sales you need to be found quickly and easily online. The majority of people who are looking for a particular service or product will utilise a search engine such as Google or Yahoo. Two types of search There are two types of search results Search Engines ...
} Email Marketing Gets Results!
26 April 2006
(17 views)
Email marketing - its powerful, generates sales and is very cost effective. Yet not many businesses are taking advantage of one of the most powerful tools they already have - their existing clients, and marketing to them via email. With email marketing you can personalise each email ("Dear Fred"), highlight new ...
} Outlook Aliases
30 July 2010
(17 views)
If you use outlook, you may have noticed when you receive an email, rather than seeing a person's email address you see a name instead. This is because Outlook 'hides' the email and replaces it with the person's name. This is normally not an issue. However, when your web developer builds ...
} How to build links to your website.
27 March 2006
(16 views)
The world wide web consists entirely of a huge collection of links. Hooking into this global network, although challenging, is an important task that is often over looked by website owners. Getting other websites to link to yours has two distinct benefits: 1. Helps get people to your website 2. Can boost your page rank ...
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Trent's Top 5 Tips for getting ranked in Search Engines
27 July 2006
Most people turn to a search engine (such as Yahoo., Google or Bing) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for. Therefore it is obviously important that when someone types in a keyword that is relevant to what you do that your site appears in the first page (usually the top 20) of search results. The higher your "rank" is the better, as most people won't scroll or go to a second page of results.
So how do we go about getting a better page rank? Once your site has been visited by a search engine (commonly referred as being "crawled"), your site will receive a rank based on:
- Content
- Title
- Meta Tags (although these are become less important).
- Number of links (and the relevance/quality of these links) to your website.
Trent's top 5 tips to boost your page rank:
- Ensure that the content on your home page contains the relevant keywords. It also pays to ensure that content on your website is kept up to date - as some search engines will rank sites that change their content regularly higher than those that don''t.
- Make sure that pages on your site are titled appropriately
- Create a sitemap - this helps search engines catalogue your website more effectively.
- Do not have a splash / entry page.
- Get as many relevant links to your website as appropriate. Also make sure that the text surrounding your link contains relevant information.
What is a sponsored search or Google AdWords about?
A sponsored search allows you to bid on specific keywords that are relevant for your company. Compared to get ranked "naturally" as above - with a sponsored search you can ensure that your product / service is always found on the first page of search results within a short time (within 24 hours).
How much does it cost?
You only pay when someone actually clicks on your listing. This means that if no one clicks on your link - you don't actually pay anything.
You can also set a daily spend limit which allows you to control your monthly budget.
Like any advertising medium you should seek professional advice to make sure your campaign will return the maximum result for minimal cost. TMD Online can create, monitor, adjust and report on your campaign to ensure your campaign is working effectively.