Most Popular Articles
Number of items returned: 1 to 15 records of 84
27 April 2012
Most internet browsers employ caching - the process of storing files locally (i.e on your computer) so that the second or third time you request a file - the browser can access your local cache - thus making your internet browsing experience faster. Hence clearing your cache may be a necessary ...
25 May 2011
Everyone is very excited about social media, and usually the first port of call is Facebook. So you’ve setup your Facebook page, got yourself some Fans and uploaded some photos and videos of the staff XMAS party. But you can do so much more with your Facebook page. Like your “personal” ...
08 April 2006
Why reinvent the wheel is such a great saying. And it is so true. Why come up with something all over again when someone else has done it? Usually this applys to software systems and the like. But this can also apply to content. In our article Why making time ...
09 March 2011
A how to guide, to resize and crop an image using Microsoft Office Picture Manager. Please note that you will need Microsoft Office Picture Manager for this tutorial. ...
01 July 2007
Firstly lets just define the difference between a natural search and Sponsored Search. Natural search is the process where search engines send a robot (also called a spider) to your site. A Robot is simply an automated program that catalogues content on your site and decides what your site is about. ...
16 August 2011
Selling products online can be an extremely profitable venture - here are the top 5 secrets so you too can get a piece of the internet pie! 1. Look at the product or service you are selling Clearly identify what your point of difference is and why people should purchase a product ...
29 May 2009
To take a snapshot of what is currently on your screen: Windows Users Hit your "Print Screen" button (May also be abbreviated to PrtScn) Open up a Microsoft Word Create a new document Go to "edit" - > "paste" Save this document. Email this document to Trent Moffatt Designs. Mac Users Press "Command", "Shift", "3" simultaneously This will save the ...
21 November 2011
If you’ve got an online form (like a contact form), and your site is a bit old (or your web developer is plain slack), and you’ve been receiving “blank” or “spam” enquiries through this form continue reading ... Why do I receive blank enquiries? Most likely there is no “validation” on the ...
15 November 2010
When you are providing copy to your web developer, using Microsoft Word is standard. But did you know that rather than providing copy such as: CompanyXYZ has experienced an increase in profit of over 500%, click here [ link to http://www.companyxyz.com.au/link1/blah/something.html ]. You can actually embed the link in the actual text? ...
29 May 2011
SEO or search engine optimisation has always mystified clients. What is it? Why is it important? Essentially search engine optimisation is the process of getting your site as high up on Google natural search results for a given search term (if you don’t know the difference between natural and sponsored ...
04 July 2013
What is a Secure Certificate A secure certificate allows you to accept sensitive information (such as credit card details) from users via your website. To register a certificate with RapidSSL you need to perform the following steps. Before you proceed: Make sure you’ve got around 20 minutes to complete this process. You should check ...
27 November 2013
Two years ago, Google started encrypting searches for signed-in users, and many thought that Google would eventually encrypt 100% of searches even for those not signed-in. That prediction came true as Google announced it would encrypt all keyword searches for all users starting about a month ago. Other search providers ...
27 July 2006
Most people turn to a search engine (such as Yahoo., Google or Bing) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for. ...
24 May 2011
Our favourite search engine Google has launched a new service called “Google Shopping” in Australia that helps users find products online. Initially users just enter the product into the standard Google Search, but then have the option of selecting the “shopping” tab (similar to if they just wanted to show “news” ...
31 January 2010
To find new customers and increase sales you need to be found quickly and easily online. The majority of people who are looking for a particular service or product will utilise a search engine such as Google. Two types of search There are two types of search results Google provides: - Natural (also called ...
Trent's Top 5 Tips for getting ranked in Search Engines
27 July 2006
Most people turn to a search engine (such as Yahoo., Google or Bing) when it comes to finding businesses online. The majority of the time a customer will also use a generic keyword / term (i.e "holidays") as opposed to a business name to find what they are looking for. Therefore it is obviously important that when someone types in a keyword that is relevant to what you do that your site appears in the first page (usually the top 20) of search results. The higher your "rank" is the better, as most people won't scroll or go to a second page of results.
So how do we go about getting a better page rank? Once your site has been visited by a search engine (commonly referred as being "crawled"), your site will receive a rank based on:
- Meta Tags (although these are become less important).
- Number of links (and the relevance/quality of these links) to your website.
Trent's top 5 tips to boost your page rank:
- Ensure that the content on your home page contains the relevant keywords. It also pays to ensure that content on your website is kept up to date - as some search engines will rank sites that change their content regularly higher than those that don''t.
- Make sure that pages on your site are titled appropriately
- Create a sitemap - this helps search engines catalogue your website more effectively.
- Do not have a splash / entry page.
- Get as many relevant links to your website as appropriate. Also make sure that the text surrounding your link contains relevant information.
What is a sponsored search or Google AdWords about?
A sponsored search allows you to bid on specific keywords that are relevant for your company. Compared to get ranked "naturally" as above - with a sponsored search you can ensure that your product / service is always found on the first page of search results within a short time (within 24 hours).
How much does it cost?
You only pay when someone actually clicks on your listing. This means that if no one clicks on your link - you don't actually pay anything.
You can also set a daily spend limit which allows you to control your monthly budget.
Like any advertising medium you should seek professional advice to make sure your campaign will return the maximum result for minimal cost. TMD Online can create, monitor, adjust and report on your campaign to ensure your campaign is working effectively.